New operating models for city communications

The city of Loimaa is constantly developing its communications. The goal is to ensure that information is diverse, open, clear, and easily accessible to everyone. However, communication is not always easy. People are in different situations and have varying amounts of time available. Therefore, the message must be understandable, interesting, and easy to grasp, and there must be multiple ways of communicating it.

Loimaa.fi – website

The website is constantly evolving. The website has also been partially translated into English to reach a wider audience. The website features a listening function, among other things. This allows users to listen to the text on the pages instead of reading it. Read more about this feature in the news article Listen to the website.

Loimaa TV

Loimaa TV, a new form of communication, was launched at the beginning of the year. It is a YouTube channel that publishes short videos about the city’s services and events. Anyone interested in Loimaa can subscribe to the channel. The episodes are published on the city’s social media accounts and compiled as links on the city’s website. About ten episodes will be released during the spring. This is an easy and relaxed way to get to know the city and its services. You can read more about this here.

Loimaa app

A dedicated Loimaa app for smartphones is also in the works. The app will allow users to find matters related to Loimaa in one place. With a single tap, users will be able to, for example:

• browse job vacancies
• read city announcements
• use library services with a library card
• respond to surveys
• check events in the event calendar
• find recycling points
• browse attractions
• check the weather in Loimaa

In addition to Loimaa residents, the app is also suitable for visitors to Loimaa. The Loimaa app was proposed in a council initiative back in 2022. A suitable system has been sought for a long time. In early autumn 2025, two app developers were found whose products are already used by several municipalities. Discussions with these municipalities provided valuable additional information for the competitive tendering process held at the end of the year, which sought a ready-made and easy-to-use solution. One bid was received for the competitive tendering process, and the application will be developed according to a schedule so that, after testing, marketing of the application can begin in April.

Continuous development

Communication itself is very diverse and carried out by a wide range of people. That is why the city’s communications are constantly evolving. We monitor new operating methods, new technical solutions, and good examples from elsewhere. Where appropriate, we also bring these solutions to Loimaa.

More information about communications

Paavo Laaksonen
Development Director
Tel. 050 409 8794, paavo.laaksonen@loimaa.fi

Heidi Cavén
Marketing and communications designer
Tel. 040 191 8292